Swatch Group has its first collection of watches at first in March 1983, and since then they have a wide range of quartz watches produced. The company began as a way to rebuild the production of Swiss watches, which was seen to lose ground to Seiko and other Japanese companies in 1960.
Before collection of Swatch watches, in Zurich, Switzerland, has introduced a bold style and design. The mechanical clock and the simple needfewer parts, a design that clocks work is easier and more efficient production in fact. It 'been this innovative project, which Switzerland has helped bring back to the top of the watch market.
Swatch - a name from the combination of the words "second" and "look", said Nicolas Hayek, the president is a very aggressive marketing campaign and the new range of watches launched in 1983, and it was this campaign that the company simply sell 1 million watches a year.Swatch This campaign has also reached its peak in the U.S. in the 80s. In the United States, quickly caught the fashion Swatch. In fact, the brand was so popular that people often wore two of them used to keep a sample or its ponytail. Swatch also started some very different types of clocks, like Pop Swatch, Swatch, T-shirts or tank tops may be connected. Artists also appeared in a very unique, very trendy Swatch backgrounds and bands to create.
Swatch also obtainedPopularity within the hip-hop community. In marketing, this community has created and Swatch watches with interchangeable bands faces. Swatch owners could change quickly and easily check their watches, color and fashion statement by the global coverage and secure it on a vinyl tape again. Day-lights, neon colors and pastels bands were the rage.
Swatch sales have fallen since the 80s, but the Swatch Group remains the world to see the manufacturing industry andis the largest watch manufacturer in the world. The company has about purchases Swiss luxury brands, including Breguet, Omega, Lonin, Tissot, Calvin Klein, Hamilton, Endura, and began to diversify its portfolio.
Swatch offers over a dozen different ways of seeing, including specialties watches for divers. Another innovative Swatch watch-watching series called Papprazzi allows carriers to connect to the Internet and download news, weather and much more. To see another, the Flik Flak-is for children, while the diamond-studded fields of color created by upper-class Scholars in mind.
Besides being known a very innovative watch company, Swatch is also the main sponsor of the Beach Volleyball World Tour, which is specially developed for the Swatch Beach Volleyball players. The company has also worked as official timekeeper of the 1996, 200 and 2004 Summer Olympics.
0 comments:
Post a Comment